Performance Marketing
SaaS Lead Generation Engine
Building a full-funnel B2B lead generation system that reduced cost per qualified lead by 52% for a SaaS platform.
The challenge
A B2B SaaS company was generating leads through Google Ads but facing a quality problem — high volume, low conversion to paid customers. Sales were spending time on unqualified demos.
Our solution
We restructured their Google Search campaigns around high-intent, solution-aware keywords and built a new landing page system with qualification-focused messaging. We implemented CRM integration to pass offline conversion data back to Google, allowing smart bidding to optimise for qualified leads rather than form fills.
Results
- 52% reduction in cost per qualified lead
- Demo-to-customer conversion rate increased from 12% to 28%
- Monthly qualified lead volume increased by 34%
- Sales cycle shortened by an average of 11 days
- CRM attribution tracking 100% of leads from source to close
Performance Marketing
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