Performance Marketing
E-commerce Growth Campaign
How we scaled a South African e-commerce brand from R200k to R1.2M monthly revenue through structured paid media and attribution.
The challenge
A growing e-commerce retailer was spending heavily on Google and Meta Ads but couldn't identify which campaigns were driving actual purchases. ROAS figures from the platforms were contradicting the bank account.
Our solution
We rebuilt their conversion tracking from the ground up — implementing server-side tagging, GA4 enhanced e-commerce, and offline conversion imports. We restructured their Google Shopping and Performance Max campaigns around real margin data and introduced a Meta retargeting funnel segmented by purchase intent.
Results
- 6x increase in attributed monthly revenue over 8 months
- Cost per acquisition reduced by 43%
- Google ROAS improved from 2.1x to 5.8x
- Meta cost per purchase reduced by 61%
- Full attribution model delivering accurate channel-level ROI
Performance Marketing
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